In this week’s post, Diesel Co-Owner Jennifer Park reflects on the passing of time at Diesel, and the snapshot memories that have worked their way out of the details.
Sometimes, I sit back and watch. I sit at a table in the front window of the garage door façade and look around at how seamlessly this place runs and still am flummoxed at how we got here.
I never thought Diesel would be here as long as it has been or thrive as a living, breathing organism. This week marks the opening of our third store, Forge Baking Company. And with the newness, there is a heavy wave of nostalgia that comes. I wrote about this notion of familiarity recently and so much of opening a new place reminds me of opening Diesel.
I have distinct memories like disjointed screen shots of a time nearly 20 years ago. 17 years ago, we signed a lease for 5 years and I thought, wow, that’s a lifetime. Two decades later, we signed a lease for almost 20 years at our new location. Time has a way of shifting perspective for all of us.
There are gaps in my memory. I can recall the first song we ever played through the speakers at Diesel (Ani Difranco’s Living in Clip version of Gravel). I can recall which apron I wore on opening day at Bloc 7 years ago and what color the flowers were we had delivered to celebrate the occasion. But there are so many details, days, weeks that I can’t recall in between. I wonder where it all went. 20 years. All condensed into mini snapshots like polaroids I could paste up against the brightly colored walls of Diesel.
I’m trying to fill in the gaps. Mostly because as we open Forge, I know that these long, endless days and moments will be replaced by short memories that I will fill in.
So, for now, I am content with the way I remember it all. And hope that along the way, you all have some incredible stories from Diesel. And that many more will walk through the doors at Diesel make new memories.